27 Jan 2010

Sunshine and value top for holidaymakers, AITO says

Category: Travel Insurance News
Greece will be a top destination this year

The top priorities for holidaymakers this year will likely include sunshine and value for money, according to one expert.

Britons looking to book their travel insurance and jet off on an overseas holiday are likely to be looking for sunshine and value for money.

This is according to Ian Bradley, spokesperson for the Association of Independent Tour Operators, who says that top destinations look set to include those in the Middle East and North Africa.

Greece and Cyprus could also fulfil holidaymakers' needs, despite being situated in the eurozone, which was particularly expensive to travel to last year.

"The usual hotspots are the ones that will probably turn the corner quickest ... The traditional typical markets are the ones that will be the first port of call for families," Mr Bradley remarked.

According to the Post Office, Britons will be able to get the most for their money in locations such as Jamaica, Egypt and Dubai.

The eurozone countries studied by the organisation also look set to be cheaper to holiday in than last year.

Cheap travel insurance from Direct Travel Insurance could be one way to keep total holiday expenditure down.

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Adfero Ltd provides live and tailored breaking industry news for Direct Travel Insurance. All industry news is prepared by Adfero Ltd and as such does not represent the views or opinions of Direct Travel Insurance. © Adfero Ltd 2010
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