More people are scheduling time for a safari holiday in Kenya, according to the country's tourist board.
Trekking through the plains of Kenya in search of exotic animals and sights is fast becoming a popular choice among tourists, according to officials.
Angie Sloan, regional director for the Kenya Tourist Board, explained that the Massai Mara is one of the world's most recognisable parks and gives people an exciting excursion.
"The attractions combined with adventure activities and culture provide the visitor with a real taste of Africa," she said.
Nairobi National Park, Mount Kenya, Lamu and Tsavo are also among the destinations cited by the expert as becoming more popular among holidaymakers.
Many arrive on the continent hoping to catch a glimpse of the yearly wildebeest migration which occurs between July and September, which Ms Sloan has dubbed "spectacular".
What's more, residents of the UK are taking the opportunity to experience events like this as the number of travellers from this country are flocking to Kenya - more than 164,000 turned up during 2009 and this figure is already set to increase in 2010.
Those looking to book a honeymoon, relaxing retirement sabbatical or high-energy backpacking adventure can all be catered for in the diverse boundaries of Kenya, Ms Sloan concludes.
Her comments come in response to figures from the nation's tourist board which stated more people than ever before will schedule a trip to the African nation this year.
And Muriithi Ndegwa, head of the organisation, told Reuters recently that the country is set to recover from a slump in tourism brought about by the global economic downturn.
Those planning a trip to Kenya, whether they want to go on safari or not, should buy a sufficient
travel insurance policy before leaving the UK.
By
Dennis Clarke 
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