The ski resort has plenty of activities all year round, it is claimed.
Those keen to take out travel insurance and have a fun-filled holiday should consider Zermatt in Switzerland.
According to Edith Zweifel, media and content manager at Zermatt Tourism, there is something for everybody is this popular ski resort.
One attraction likely to draw many visitors is the Horu-Trophy, which runs on January 12th-15th and is the area's curling championship.
It takes place outdoors, so those wishing to enjoy the location's stunning views can do so while watching international contestants attempt to take the trophy.
There are other adrenaline-fuelled events taking place there throughout the year, with Mountain Race Gebirgslauf Zermatt - Rothorn held on February 25th.
Ski runner and ski tourers will compete in the night-time race that could be ideal for holidaymakers to witness the area's culture.
Ms Zweifel also notes Zermatt Unplugged is set to occur on April 17th-21st, proving perfect for music lovers.
The festival has "a special atmosphere and world-class music stars" and the expert notes: "During the day you do spring skiing, in the late afternoon and in the evening you go to the concert."
This year's festival saw six stages rolled out, as well as a special showcase and jam session with James Walsh & Friends, the former being the British musician formerly known for his role in Starsailor.
And there is also plenty going on at the destination during the festive season, with international choirs, chamber orchestras and numerous concerts, Ms Zweifel adds, or a cinema and gallery for those keen to stay indoors.
By Robin Western
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