Many Britons look set to go on holiday this year, despite the effects of the recent recession on their wallets, according to the British Travel Awards.
The recent recession is unlikely to significantly change the holiday plans of most Britons, according to a new poll.
Carried out by the British Travel Awards (BTA), the survey shows that just seven per cent of consumers will not travel at all this year if their financial situation proves to be too tight.
A further 27 per cent of respondents say they would rather cut costs elsewhere than give up their yearly holiday.
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The study also shows that a growing number of Britons are turning to the internet for holiday research, with 75 per cent looking to social networks and blogs for information about their chosen destinations.
"Having perhaps tightened their belts for the 2009 holiday season and erring on the side of caution in the face of possible financial constraints, it would appear that for 2010 the main annual holiday will not be sacrificed," commented Lorraine Barnes Burton, chief executive of the BTA.
A recent study by the Post Office showed that many Britons look set to search for alternatives to their usual holiday destinations in order to save money this year.
In some cases, making such a switch could result in a cheaper and longer holiday than a getaway to holidaymakers' first choice destinations, the report indicated.
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